Capabilities

Marketing and Channel Support

Marketing Services

The Observint Technologies marketing team works closely with dedicated marketing resources from respective portfolio companies. Observint provides a complete range of marketing services, including general marketing strategy, print and online services, and data management and analysis.

Marketing shared services include:

Marketing Strategy

  • Brand management and positioning
  • Communications and public relations
  • Product launch planning and execution

Print Services

  • In-house photography and videography
  • Print design and execution
  • Catalog production
  • Product support documentation

Online Services

  • Ecommerce strategy
  • Web design and development
  • Online advertising and search marketing
  • Email design and execution
  • Social media management

Data Management and Analysis

  • Competitive analysis and pricing strategy
  • Marketing performance evaluation
  • Business forecasting
  • Customer lifecycle management

Other

  • Content strategy and implementation
  • Event planning and management
  • Distribution partner co-marketing support
  • Channel sales partner support
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